Public relations

Public relations

Technical progress and climate change, invasive species or new laws – framework conditions affecting the forest are constantly changing. Model examples and progress reports from forestry public relations work provide suggestions on how communications can succeed, not only with experts, but with the general public as well.

Latest articles
  (5 articles)
Sinneswandeln – changing perceptions

Near Würzburg in northern Bavaria, a barrier-free forest experience trail has been created. The trail can be negotiated independently by visitors both with and without disabilities, and that gives everyone something new to try out. (13)
Well prepared in a crisis

Maintaining public relations during a crisis is hard and unfamiliar work because the image of the enterprise is at stake. How does one prepare for such serious situations so that crisis communications run smoothly? (52)
Crisis communication 101

Crisis communication is not rocket science. Who goes into a crisis well prepared will come out of it more easily and rapidly. Learn about the principles of crisis communication in this article. (31)
Public relations in times of difficulty

Crisis communication in the forest? Oh yes! So that the public and staff continue to trust and believe in an organisation after a storm event or accident, a transparent crisis communication is indispensible.

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Public Relations after Storm Events

Due to storm damage coverage, the forest and forestry receives a broad media response ("Only bad news is good news"). Ongoing media coverage of well chosen topics helps the public build a positive image of forest enterprises.

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  (5 articles)
Heading image: Thomas Reich